Public Awareness


Blinded veterans can and do lead full and productive lives.  Blindness is not an end to life but an obstacle that can be overcome with individualized rehabilitation and training.  Making the public aware of these facts and the programs offered by BVA is an ongoing initiative.  Each year BVA answers thousands of requests for information and participates in educational forums, expositions, and White Cane Day activities.

BVA also provides educational information to the public through newspaper releases, radio public service announcements, the BVA website, social media, email, mail, and personal interaction.  BVA’s large-print membership brochure reaches out to blinded veterans throughout the country.  The dissemination of educational information provides BVA the opportunity to mobilize the public to help carry out its mission to enhance the lives of America’s blinded veterans. 

Educating Veterans and the Public

  • To increase public awareness about issues faced by blinded veterans, BVA shares information and resources with the public through personal contact, traditional media, and modern technology. Using social media, BVA spreads information about events, services, and organizations that assist veterans and their families. 

  • Each year BVA staff members, regional groups, and individual members participate in educational forums, informational fairs and annual White Cane Safety Day activities nationwide. BVA’s participation demonstrates that the onset of blindness does not eliminate hopes and aspirations but serves only as a temporary obstacle in reaching them with the appropriate rehabilitation and training.

  • Communication with donors and supporters include educational information about the challenges of blindness, what to do when one interacts with a blind person, and the unique issues faced by blinded veterans. Supporters receive brochures and educational material to distribute in their local communities.

  • The BVA Bulletin   is the primary method of keeping blinded veterans and their families informed. It is the heart of the Association’s communication efforts. The Bulletin includes a legislative update, information about VA programs, stories by and about veterans in their local communities, relevant new technology, and news about BVA local and national events. The Bulletin is also sent to professionals who serve either veterans or the blind. Formats include print, audio, web-based and email in two different styles.

White Cane Awareness


On October 6, 1964, a joint resolution of the Congress, HR 753, was signed into law authorizing the President of the United States to proclaim October 15 of each year as "White Cane Safety Day". President Lyndon Johnson was the first to make this proclamation.

The President of the United States annually recognizes White Cane Day through the Blind Americans Equality Day Proclamation on October 15th to acknowledge the abilities of people who are blind and to promote equal opportunities for all Americans.

To know more about White Cane Day, download the files below. If interested in receiving more white cane awareness materials or to invite a veteran to speak about the white cane in your area please contact BVA Headquarters.
Facts about White Cane Day
(Adobe PDF File)
Types of Canes
(Adobe PDF File)