Amazon introduced AmazonSmile in 2013 as it sought to expand its Prime membership business, enabling customers to designate 0.5 percent of the price of eligible purchases to the charity of their choice. There was no additional cost for customers to donate. The open policy inspired more than a million charities to sign up, including BVA. Many of the Association’s loyal supporters made regular donations to BVA through AmazonSmile. However, Amazon this week announced that the AmazonSmile program will be discontinued, effective February 20. As a result, BVA seeks a similar arrangement with other revenue sources to generate at least the same or greater support than that generated by AmazonSmile. For additional information about the program’s discontinuance, click here.